Advance Driving School
Privacy Policy

Advance Driving School (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website (advancedrivingcornwall.com) or contact us to enquire about driving lessons, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. The data controller

For the purpose of UK data protection law, the data controller is Martin Matthews trading as Advance Driving School.

2. Information we collect and our lawful basis

We only collect and process personal data when we have a valid legal reason to do so. Because our website is for informational purposes only, we do not have user accounts or member areas. We only collect data when you voluntarily contact us.

  • Information You Provide: When you get in touch with us via phone, text, or email enquiries, we collect your name, phone number, email address, and any details about your driving experience or location that you choose to provide.
    • Lawful Basis: Legitimate Interests (to respond to your enquiries) and Contract (to take steps to arrange and provide driving tuition at your request).
  • Automatically Collected Information: When you browse our site, we may automatically collect basic technical data, including your IP address, browser type, pages visited, and time spent on the site.
    • Lawful Basis: Legitimate Interests (to monitor and improve our website performance).

3. How we use your information

We use your information strictly to:

  • Respond to your initial enquiries about lesson availability and pricing.
  • Arrange driving lessons, bookings, and practical driving test appointments.
  • Provide customer updates regarding your scheduled lessons.

We never sell, rent, or share your personal information with third parties for marketing purposes.

4. Cookies & analytics

Our website may use cookies to improve functionality and analyse basic website traffic (e.g., via simple web analytics). Cookies collect anonymous usage data. You can choose to accept or decline cookies through your web browser settings at any time.

5. Sharing your information

We do not share your data with advertisers or unrelated third parties. We only share your information when strictly necessary:

  • With trusted service providers who help operate and host our website.
  • With the DVSA (Driver and Vehicle Standards Agency) to book or manage driving tests on your behalf, with your explicit permission.
  • If required to do so by law or to comply with a legal obligation.

6. Data storage & security

We store your information securely within the UK and take all reasonable technical steps to protect it from loss or unauthorised access. We only keep your personal data for as long as necessary to provide our services and meet legal tax or accounting requirements for business records.

7. Links to other websites

Our website may contain links to helpful external sites (such as the GOV.UK website for booking theory tests). We are not responsible for the privacy practices or content of external websites.

8. Your legal rights

Under the UK GDPR, you have the following rights regarding your data:

  • Access: The right to request copies of the personal data we hold about you.
  • Correction: The right to ask us to correct any inaccurate information.
  • Erasure: The right to request that we delete your personal data.

To exercise any of these rights, please contact us using the details provided below.

9. Children’s privacy

Our website and services are intended for individuals learning to drive (typically aged 17 and over). We do not knowingly collect personal data from children under the age of 13.

10. How to complain

If you have any concerns about our use of your personal data, you can make a complaint directly to us.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues, if you are unhappy with how we handle your data.

  • ICO Website: www.ico.org.uk

11. Contact us

If you have any questions about this Privacy Policy, please contact us at:


Scroll to Top